As we all know, the media has being portraying the idea of a 'beautiful woman' as something that is totally fake and Dove's efforts in fighting back the 'Beautiful You' image is worth complimenting. It's mission has always been to make women feel beautiful about themselves every day by inspiring them in many ways.
Let's have a look at this Dove commercial first before we start to analyze stuff:
Beautiful! isn't it??
The commercial begins with a small girl drawing a flower on a wall, which looks kind of imperfect (Figure 1), to which Dove says "Perfect This Way". It clearly portrays that you are beautiful and perfect the way you are. Followed by this Dove shows us stats (Figure 2) that says 4 out of 10 curly haired girls think their hair is beautiful (...and I am not one of them).
Figure 1. Young girl drawing on wall.
Figure 2. Statistics by Dove
Next, Dove interviews young girls to see how they felt about their
curly hair as shown in the above Figures 3, 4 and 5. These sad young girls depicts
how they are upset about their curls and just wish to rip them off their
head.
Figure 3. Sad Young Girl
Figure 4. Sad Young Girl
Figure 5. Sad Young Girl
Figure 6, Figure 7 and Figure 8. shows us a small surprise organized by
Dove to help change these young minds and make them feel great about
themselves just like they are.
Figure 6. Dove helps!
Figure 7.
Figure 8. Surprise by Dove
Here are the best shots from the video that shows the expression and reaction of these girls when they realize curly hair is gorgeous. (Figure 9, 10 and 11)
Figure 9. Young Girl Surprised
Figure 10. Celebrating Curly Hair
Figure 11. Celebrating Curly Hair
Finally, the commercial ends up with another statistics that shows girls
are much more likely to celebrate their hair if people around them do
so. (Figure 12.)
Figure 12. Statistics by Dove
I believe Dove has done an awesome job to inspire the minds of people through this advertisement.
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